Ngokuhlangenwe nakho kokukhiqiza okungaphezu kwengxenye yesine yekhulu, i-F COMPANY (Ngokugcinwa kuyimfihlo, igama lenkampani lithathelwa indawo yi-F COMPANY) ingumnikezeli ofakazelwe webhola lezinyawo, amagilavu nezikhwama zemidlalo kwamanye amakhasimende ahlonishwayo emhlabeni kanye nemicimbi yezemidlalo.
Isebenza isuka ekomkhulu layo elisePakistan, i-F COMPANY ihola imboni ekukhiqizweni kwebhola lezinyawo eliseqophelweni eliphezulu kanye nezinsiza zemidlalo ezihambisanayo. Impela, iPakistan ngokwayo ingumholi womhlaba emkhakheni wokukhiqiza nokuthekelisa kwebhola elivuthwayo kanye nokuthekelisa, ebalwa cishe ngamaphesenti angama-40 ezimakethe zomhlaba. I-F COMPANY isebenza njengomdlali omkhulu wesifunda ngaphakathi kwesegimenti yokukhiqiza ibhola lezinyawo nezingane zezemidlalo kanye nemishini futhi namuhla ilawula ama-akhawunti akhethekile anemikhiqizo ehlonishwa umhlaba wonke.
I-F COMPANY yasungulwa ngo-1989 nguMnu. Masood, unjiniyela womphakathi owayeseneminyaka ethile esebenza embonini yokukhiqiza ibhola. Ezinsukwini zokuqala zebhizinisi I-F COMPANY yayisebenza nabasebenzi abangu-50 kuphela, nokho uMnu. Masood kanye nethimba lakhe labakhiqizi elizinikele basebenza kanzima ukuze bakhule kancane kancane kusukela ekukhiqizeni amabhola ayi-1000 nje ngenyanga ukuze ekugcineni bawine inkontileka eyingqopha-mlando ne-Adidas ngo-1994. kuphawule ukuqala kwenkathi yokukhula ngokushesha kwenkampani, esilokhu yanda ukuze ilethe imikhiqizo kumakhasimende emhlabeni wonke. Lokhu kube nomphumela wokuthi inkampani yamukelwe “yi-Federation of Pakistan Chambers of Commerce and Industry (FPCCI)”, ngomklomelo olandelanayo 'we-Best Export Performance Award' kusukela ngo-2008 kuya ku-2016.
“INKAMPANI yakwa-F njengamanje ikhiqiza izinhlobo ezintathu zamabhola ezinyawo, okukhona kuwo awobuchwepheshe abathungwa ngesandla, ababoshwe nge-thermal nobuchwepheshe obuthungwe ngomshini. Njengamanje, i-F COMPANY inamandla akhelwe ngaphakathi okukhiqiza amabhola angu-750,000 ngenyanga, kanye nezikhwama zemidlalo ezingu-400,000 namagilavu angu-100,000 ngenyanga.” Udalula isikhulu esiphezulu uMnu. Masood. Imikhiqizo engenhla ithengiswa ngamagama emikhiqizo ahlukene okuhlanganisa i-Kjuir ngezinkampani zamaqembu. “Okwamanje siqashe abasebenzi ababalelwa ku-3000, abesilisa i-F COMPANY engomunye wabaqashi abakhulu ePakistan futhi okuwukuphela kwenkampani esifundeni sendawo eqasha abesifazane njengamanje. Ngale ndlela siyakwazi ukuhlinzeka ngamathuba angandile kwabesifazane ezindaweni zasemakhaya futhi sibe nabesifazane ababalelwa ku-600 abasebenza emibuthanweni yenkampani.”
Phakathi nomlando wayo, i-F COMPANY ibeke izindinganiso ngaphakathi kwemboni yokukhiqiza yokuletha imikhiqizo yekhwalithi ephezulu ngaphakathi kwenkundla yokukhiqizwa kwebhola elinamandla, kuyilapho ifinyelela izikhathi zokuhola ezincishisiwe kakhulu. Ngokwethula izinto ezintsha ezintsha nokuphatha uhlelo oluqhubekayo lokuguqulwa, i-F COMPANY isikhule yaba umkhiqizi oyingqayizivele emakethe yamazwe ngamazwe wemikhiqizo esukela kubhola lezinyawo, amabhishi namabhola ezandla kuya kwezokwelapha namabhola angaphakathi. Le pothifoliyo ebanzi yomkhiqizo ibuye isekelwe ukuhlinzekwa kwezinye izinto ezihlobene okuhlanganisa izikhwama zemidlalo namagilavu okugcina imigomo, amele imikhiqizo embalwa eyethulwe yi-F COMPANY eminyakeni yamuva nje. “Sinomnyango oqinile wezocwaningo nentuthuko (R&D) okumanje uqashe abacwaningi ababalelwa ku-90. Lezi zisatshalaliswa emikhakheni eyahlukene okuhlanganisa onjiniyela bamakhemikhali, bemishini kanye nemishini kanye nabasebenzi bokuklama. Lo mnyango usebenza ngokuzimela kodwa ngokubambisana, okusho ukuthi siyakwazi ukuklama umkhiqizo, siwuhlole futhi siwubuyisele ukuze uthuthuke ngokushesha njengoba kungase kudingeke,” kuchaza uMnu uMasood. “Ithimba lethu eliqhubekayo lokwenza ngcono lihlala libheka futhi lihlaziya imikhiqizo ngayinye kanye nezinqubo zokukhiqiza sezizonke ukuze kuthuthukiswe futhi kwenziwe ngcono. Lokhu kwenza i-F COMPANY ikwazi ukuletha imikhiqizo emisha emakethe kuyilapho igcina izindinganiso zokuziphatha eziphakeme maqondana nekhabhoni kanye nemvelo.”
Ngokugcina isimo sengqondo esiqhubekayo nesinomthwalo wemfanelo, i-F COMPANY isikhule yasebenza namakhasimende ahlonishwa kakhulu emhlabeni jikelele. Le nkampani ikhethelwe ukukhiqiza, yikhasimende, ukuhlinzeka ngamabhola emicimbini ehlonishwayo yamazwe ngamazwe njengeNdebe Yomhlaba, iChampions League kanye nemiqhudelwano ye-UEFA Euro. Phakathi neminyaka ezayo ibhizinisi lizoqhubeka nokugxila ekuletheni izimpahla zezemidlalo ezisezingeni eliphezulu kanye nebhola likanobhutshuzwayo, kuyilapho lisabela ezidingweni namathuba emakethe eguquguqukayo nenyakazayo. “Maningi amathuba emakethe njengamanje ngoba izindleko zokukhiqiza eChina ziyakhuphuka. Siyakwazi ukuqhubeka sigxile ekuhlinzekeni ngemikhiqizo esezingeni lomhlaba ngaphandle kokubhekana nenselelo yokushoda kwabasebenzi, kuyilapho izindleko zokukhiqiza zilokhu ziphansi ngokuqhathaniswa ngaphakathi kwePakistan,” kusho uMnu. Masood.
“Ibhola liyimboni ebaluleke kakhulu kwezohwebo futhi okumanje ingumdlalo omkhulu kunayo yonke emhlabeni. Ubuchwepheshe obusha buhlale bethulwa kwezemidlalo futhi siqhubeka nokwakha amakhono ethu ukuze sikwazi ukuhambisana nezidingo zale makethe ephilayo. Kule minyaka emine kuya kwemihlanu ezayo, sihlose ukuthi sibe sesimweni sokukhiqiza amabhola angaba ngu-1.3 million ngenyanga,” kuphetha yena. “Sizophinde sifune ukuthi sikwazi ukwenza izikhwama eziyisigidi ngenyanga kanye namasethi amagilavu angaba ngu-500,000. Kukhona namasu amasha ahlobene nokumataniswa kwebhola esilungiselela ukuyethula, okuzoqhubekisela phambili inkampani phambili. Ukumaketha okungcono kakhulu kwenziwa ngokusungula izinto ezintsha futhi uma siqhubeka nokusungula maningi amathuba okuthi siqhubeke nokukhula emakethe.”
I-GOLDEN LASER yaqala ukubambisana ne-F COMPANY ngo-2012. Kwasithatha iminyaka emihlanu ukwenza izivivinyo nokucwaninga mayelana nendlela yokuzuza imiphumela ephezulu yokucubungula nokusebenza kahle. Abantu abahilelekile kuphela abazi izinselelo ezigcwele zephrojekthi. Sibonga onjiniyela nhlangothi zombili abangazange balumise ukuqulwa kwecala kanye nabaqondisi abanamathela emibonweni yabo futhi abaqhubeka bethuthuka,umshini wokusika we-laseribe yimpumelelo. Manje singabona ukukhiqizwa kwenqwaba nge-laser efektri ye-F COMPANY. Kunguguquko, futhi kuyilungelo lethu ukukubona.