Unyaka ka-2020 unyaka oneziyaluyalu wokuthuthukiswa komnotho emhlabeni wonke, ukuqashwa kwezenhlalo kanye nezokukhiqiza, njengoba umhlaba udonsa kanzima ukubhekana nomthelela we-COVID-19. Kodwa-ke, ubunzima nethuba kuyizinhlangothi ezimbili, futhi sisenethemba ngezinto ezithile, ikakhulukazi ezokukhiqiza.
Yize u-60% wabakhiqizi bezwa sengathi uthintwe yi-COVID-19, inhlolovo yakamuva yabaholi abaphezulu babakhiqizi nezinkampani ezisabalalisa ikhombisa ukuthi imali etholwa yizinkampani zabo yenyuke kakhulu noma ngokufanelekile ngalesi sikhathi sodlame. Isidingo semikhiqizo sesikhulile, futhi izinkampani zidinga ngokuphuthumayo izindlela ezintsha zokukhiqiza. Kunalokho, abakhiqizi abaningi baye basinda futhi bashintsha.
Njengoba unyaka ka-2020 usuzophela, imboni yezokukhiqiza emhlabeni wonke iba nezinguquko ezinkulu. Igqugquzele ukuthuthukiswa kochungechunge lokuhlinzeka ngezimboni ngendlela engakaze ibonwe. Kukhuthaze izimboni ezimile ukuthi zenze futhi zisabele emakethe ngokushesha kunangaphambili.
Ngakho-ke, ngo-2021, kuzovela imboni yokukhiqiza evumelana nezimo. Okulandelayo yizinkolelo zethu zokuthi imboni yezokukhiqiza izofuna intuthuko engcono ngalezi zindlela ezinhlanu ngonyaka ozayo. Ezinye zazo sezinesikhathi eside zivuthwa, kanti ezinye zibangelwa yilolu bhubhane.
1. Shintshela ekukhiqizeni kwasendaweni
Ngo-2021, imboni yokukhiqiza izoshintshela ekukhiqizweni kwendawo. Lokhu kubangelwa ikakhulukazi izimpi zohwebo eziqhubekayo, izinsongo zentela, izingcindezi ze-global supply chain, njll., ukukhuthaza abakhiqizi ukuthi basondeze umkhiqizo kumakhasimende.
Ngokuzayo, abakhiqizi bazofuna ukwakha umkhiqizo lapho bethengisa khona. Izizathu zimi kanje: 1. Isikhathi esisheshayo sokumaketha, 2. Imali ephansi yokusebenza, 3. Izinqubomgomo zikahulumeni kanye nokusebenza kahle kwezimpendulo eziguquguqukayo. Yiqiniso, lokhu ngeke kube ushintsho olulula lwesibhamu esisodwa.
Uma umkhiqizi emkhulu, inqubo yenguquko iba yinde futhi izindleko ziphezulu, kodwa izinselele zango-2020 zikwenza kuphuthume kakhulu ukusebenzisa le ndlela yokukhiqiza.
2. Uguquko lwedijithali lwamafekthri luzosheshisa
Lolu bhubhane lukhumbuze abakhiqizi ukuthi ukuthembela ekusebenzeni kwabantu, indawo ebonakalayo, nezimboni ezimaphakathi emhlabeni wonke ukukhiqiza izimpahla kuntekenteke kakhulu.
Ngenhlanhla, ubuchwepheshe obuthuthukisiwe - izinzwa, ukufunda ngomshini, umbono wekhompyutha, amarobhothi, i-cloud computing, i-edge computing, kanye nengqalasizinda yenethiwekhi ye-5G - kufakazelwe ukuthuthukisa ukuqina kochungechunge lokuhlinzeka ngabakhiqizi. Nakuba lokhu kubangela uchungechunge lwezinselelo zomugqa wokukhiqiza, izinkampani zobuchwepheshe zizogxila ekunikeni amandla inani lesicelo sobuchwepheshe obuthuthukisiwe endaweni yokukhiqiza eqondile esikhathini esizayo. Ngoba imboni yokukhiqiza kumele ihlukanise izimboni zayo futhi yamukele ubuchwepheshe be-Industrial 4.0 ukuze yandise amandla ayo okumelana nezingozi.
3. Ukubhekana nokukhula okulindelwe ngabathengi
Ngokusho kwedatha ye-eMarketer, abathengi baseMelika bazosebenzisa cishe amaRandi ayizigidi eziyizinkulungwane ezingama-710 ku-e-commerce ngo-2020, okulingana nokukhula konyaka okungu-18%. Ngokukhula kwesidingo somkhiqizo, abakhiqizi bazobhekana nengcindezi enkulu. Lokhu kuzivumela ukuthi zikhiqize imikhiqizo yekhwalithi ephezulu ngokushesha, ngendlela ephumelelayo, futhi ngezindleko eziphansi kunangaphambili.
Ngaphezu kokuziphatha kokuthenga, siphinde sabona ushintsho ebudlelwaneni phakathi kwabakhiqizi namakhasimende. Uma sikhuluma nje, insizakalo yamakhasimende yalo nyaka ithuthuke ngokwedlulele, futhi izinkampani zibeka phambili ulwazi lomuntu siqu, ukubeka izinto obala kanye nokusabela okusheshayo. Amakhasimende aselujwayele lolu hlobo lwesevisi futhi azocela ozakwethu bokukhiqiza ukuthi banikeze ulwazi olufanayo.
Kusukela emiphumeleni yalezi zinguquko, sizobona abakhiqizi abaningi bamukela ukukhiqizwa kwevolumu ephansi, baguqule ngokuphelele kusukela ekukhiqizweni ngobuningi, futhi banake kakhulu imininingwane eqhutshwa idatha nolwazi lomkhiqizo.
4. Sizobona ukwanda kokutshalwa kwezimali kwezabasebenzi
Nakuba imibiko yezindaba yokushintshwa kwemishini eshintshashintshayo eminyakeni embalwa edlule ibibanzi, i-automation ayigcini nje ngokususa imisebenzi ekhona, kodwa futhi idala imisebenzi emisha.
Esikhathini sobuhlakani bokwenziwa, njengoba ukukhiqizwa kusondela futhi kusondele kubathengi, ubuchwepheshe obuthuthukisiwe nemishini buye baba amandla amakhulu ezimbonini nasezinkundleni zokuxhumana. Sizobona abakhiqizi bethatha izibopho ezengeziwe kulolu shintsho - ukudala imisebenzi enenani eliphezulu nekhokha kakhulu kubasebenzi.
5. Ukusimama kuzoba indawo yokuthengisa, hhayi umcabango osemuva
Sekuyisikhathi eside imboni yezokukhiqiza ingenye yezimbangela eziyinhloko zokungcoliswa kwemvelo.
Njengoba amazwe amaningi ebeka isayensi nemvelo kuqala, kulindeleke ukuthi esikhathini esizayo, imboni yezokukhiqiza iphokophelele ukwenza izinguquko ngendlela efanele ekudaleni amathuba emisebenzi aluhlaza kanye nokunciphisa imfucuza eningi embonini, ukuze amabhizinisi abe ngcono. esimeme.
Lokhu kuzozala inethiwekhi esabalalisiwe yezimboni ezincane, zasekhaya kanye nezonga ugesi. Le nethiwekhi ehlanganisiwe inganciphisa ukusetshenziswa kwamandla, inciphise ukungcola, futhi inciphise ukukhishwa kwekhabhoni iyonke embonini ngokunciphisa imizila yezokuthutha eya kumakhasimende.
Ekugcineni, imboni yokukhiqiza iyimboni ethuthukayo ngokuqhubekayo, nakuba ngokomlando, lolu shintsho ngokuvamile “beluhamba kancane futhi luzinzile.” Kepha ngokuthuthuka kanye nogqozi ngo-2020, embonini yokukhiqiza ngo-2021, sizoqala ukubona ukuvela kwemboni ebucayi futhi evumelana nezimo ezimakethe nakubathengi.
Singobani
I-Goldenlaser ibambe iqhaza ekwakhiweni nasekuthuthukisweni kweimishini laser. Eyethuimishini yokusika laserbavelele ngobuchwepheshe babo obuthuthukisiwe, ukwakheka kwesakhiwo, ukusebenza kahle okuphezulu, isivinini nokuzinza, ukuhlangabezana nezidingo ezihlukahlukene zamakhasimende ethu ahloniphekile.
Siyalalela, siqonde futhi siphendule izidingo zamakhasimende ethu. Lokhu kusenza sikwazi ukusebenzisa ulwazi lwethu olunzulu kanye nobuchule bethu bobuchwepheshe nobunjiniyela ukuze sibahlomise ngezixazululo ezinamandla ezinselele zabo ezicindezela kakhulu.
Ubungcweti bethu beminyaka engama-20 kanye nolwazi lwethu lwezixazululo ze-laser ezigxilile ezindwangu zobuchwepheshe, ezezimoto nezondiza, imfashini nezingubo, ukuphrinta kwedijithali, kanye nemboni yendwangu yokuhlunga kusivumela ukuthi sisheshise ibhizinisi lakho kusuka kumasu kuya ekusebenzeni kwansuku zonke.
Sihlinzeka ngezixazululo ze-laser ezidijithali, ezizenzakalelayo nezihlakaniphile ukuze sisize ukukhiqizwa kwezimboni zendabuko kuthuthukele ekusungulweni nasekuthuthukisweni.